What technique involves recommending related merchandise or larger quantities to a customer to increase sales?

What technique involves recommending related merchandise or larger quantities to a customer to increase sales?

• A. Cross-selling
• B. Suggestive selling
• C. Impulse selling
• D. Direct selling

Answer: (B)

The technique of suggestive selling focuses on recommending related merchandise or larger quantities to a customer with the intent of enhancing their purchase experience and increasing sales. This method uses the salesperson's knowledge of products to suggest items that complement a customer's intended purchase, thereby creating a more appealing offer. For example, if a customer orders a burger, suggestive selling could involve recommending an order of fries or a drink. By highlighting these related items, the establishment not only boosts its sales but also enhances customer satisfaction by providing a more comprehensive solution to their dining needs. This approach relies on effective communication and understanding of customer preferences, making it a valuable strategy in the quick serve restaurant industry to maximize revenue per transaction without pressuring customers unduly.

The technique of suggestive selling focuses on recommending related merchandise or larger quantities to a customer with the intent of enhancing their purchase experience and increasing sales. This method uses the salesperson's knowledge of products to suggest items that complement a customer's intended purchase, thereby creating a more appealing offer.

For example, if a customer orders a burger, suggestive selling could involve recommending an order of fries or a drink. By highlighting these related items, the establishment not only boosts its sales but also enhances customer satisfaction by providing a more comprehensive solution to their dining needs.

This approach relies on effective communication and understanding of customer preferences, making it a valuable strategy in the quick serve restaurant industry to maximize revenue per transaction without pressuring customers unduly.